When Barbie met Aristotle: the storytelling structure that actually works
What do Barbie and Aristotle have in common? Turns out… a whole lot. Let’s break down how paying attention to storytelling structure can transform your communication strategy and captivate your audience in a whole new way.
Beyond “Once Upon a Time”
You only have a few seconds (yes - seconds!) to grab people’s attention. If you don’t, you are going to lose your audience. And I’m sorry to tell you this, but you won’t get them back.